GoldCup - Football Prediction Rewards Campaign

Challenge

WallGold, a licensed gold platform, wanted to reach a large new audience and turn the excitement of the 2026 World Cup into real users and lasting engagement. The challenge was to design a campaign that is genuinely fun and free to enter, builds trust by paying out real gold rather than points or coupons, and keeps people coming back match after match — all while protecting WallGold's brand and the credibility of every reward.

Solution

As project and campaign manager, I led the delivery of GoldCup end-to-end in collaboration with WallGold. The product is built around a simple, addictive loop: complete missions to earn keys, spend keys to unlock prediction packages, predict match scores, and win real gold credited to your WallGold wallet. I shaped the campaign and reward economy — mission design, prize tiers up to 1 kilo of gold, and referral mechanics — coordinated the team across product, engineering and content, and made trust the centerpiece: every prediction and payout is verifiable, and the gold is real, backed and paid by WallGold. The result is a free-to-play experience that drives sign-ups, sustains repeat engagement across the tournament, and creates a credible bridge from football fans to WallGold customers.

Key Features

• Mission → Predict → Win Reward Loop
• Real Gold Prizes, Paid by WallGold
• Free-to-Play, Referral-Driven Growth
• Verifiable, Trust-First Rewards

Project Process

Results